Recruiting top talent starts with listening.
Recruiting top talent starts with listening.
Recruiting new team members? So are a lot of our clients. To better understand the veterinarian shortage and how we can produce better recruitment videos, we interviewed veterinarian graduates to find out what they are looking for. We hope that you find their responses as interesting and helpful as we do!
Watch More – Seven Themes We Heard
As you watch the videos above, listen for the nuances in the responses. While some common values are shared by most candidates, each person has a unique perspective. For example, most of the interviewees mentioned “mentorship” as a value. For some this means strong supervision, while others just want somebody to go to if they need help.
Your practice is unique. So, why aren’t you attracting more candidates?
Including buzz words like “mentorship” and “work-life balance” in your job postings only goes so far in helping your practice stand out. Candidates told us they want more specifics about what those things look like in action. One way to capture these details (without boring candidates) is through a recruitment video. Here are some examples of videos we’ve produced:
Ocean State Veterinary Specialists
All Pets Animal Hospital
Let’s Make a Recruitment Video (or we’ll help you do it yourself)
Recruitment videos can be used on job posting sites, the careers page on your website, in emails to candidates and anywhere else you use video.
Veteos is a video production company that works with veterinary practices throughout North America to create engaging videos used for marketing, client education, compliance, and staff recruitment. We also produce video content for other businesses within the vet industry – promoting their products and services. Veteos has received twelve NAVC Vetty marketing awards, including a “Judges Choice” award in 2018 and “Best in Show, nonprofit” in 2019.