We’re experts in the video and veterinary industries
This unique combination allows us to produce effective videos at a high quality level while meeting the actual needs of veterinary professionals.
We also specialize in emotional marketing. Veterinary marketing often appeals too much to people’s thoughts and not enough on their feelings (where science has proven decisions are made). That’s why we focus more on aspects that gain people’s trust rather than shots of equipment and procedures.
How Veteos Began
In 2008, Ben Spinks (a practice manager) called up his cousin, Craig Spinks (a videographer), to see if he’d be interested in producing a video for his practice. At the time, neither of them realized the significance of that video. They soon discovered it was being used as a teaching tool by several industry experts as an example of what veterinary marketing should look like. That led to additional opportunities for Craig to work with more veterinary practices. This is when Craig realized the challenge he was up against. Veterinary practices love to talk about their services, fancy equipment and impressive buildings – but none of these things are good for marketing. By this point he’d become passionate about the industry and wanted to make a difference. This time Craig called Ben asking for help. Together they decided to form a new company that would forever change the way veterinary professionals would communicate with pet owners.
“Veteos Brand Video”
Co-Founder, Senior Producer
For eighteen years, companies have entrusted video producer, Craig Spinks, with their story. The passion he brings is evident in each video. His creativity not only vividly captures a business’ essence, but is also effective marketing. Passion is also what lured Craig to the veterinary industry in 2014. After discovering that “emotional marketing” (Craig’s specialty) works great in the veterinary space, he co-founded Veteos, a veterinary-specific video production company. His clients include VSG/VMG, Trupanion, Eric Garcia, and countless veterinary practices throughout the United States. Craig lives in Denver, Colorado with his wife, two kids, rescue dog, and seven chickens.
Ben Spinks, MBA, CVPM
Ben Spinks temporarily (or so he thought) entered the veterinary industry in his current capacity in 2004. He planned on helping a veterinary practice “run some numbers” over the summer to delay his inevitable entry into the corporate world. That one summer stretched longer than he anticipated, and he’s been the Hospital Administrator of Tipp City Veterinary Hospital ever since – now as a co-owner. Always fascinated with Craig’s projects at Quadrid Productions, he jumped at the chance to collaborate with Craig and form Veteos. Outside of his roles with TCVH and Veteos, Ben helps other veterinary hospitals and small businesses run more efficiently (Branchworth Consulting). Ben lives in Tipp City, Ohio with his two doodles, Claire and Finn, and his thoughtful cat, Oscar.
Upon entering the world of commercial videography at 15, Colton was hooked by the desire to communicate effectively through visual storytelling. Upon graduating film school in Orlando, Florida, Colton has honed his skills in the feature film, TV, and corporate arenas, specializing in motion graphics as well as 2D and 3D animation. Colton joined the Veteos team in 2017, and along with his wife Grace, and daughter, Aerowynn (Yes, inspired by Lord of the Rings), loves the Colorado outdoors as well as the fine local food, and friends that Denver has to offer.
Nick Mathias, DVM
Dr. Nick Mathias graduated from The Ohio State University College of Veterinary Medicine in 2007, but his roots in veterinary medicine and his connection to both Vetoes co-founders run deeper. Nick comes from a family of veterinarians and co-owns the Tipp City Veterinary Hospital with his father, brother, and Ben Spinks. His first official job in the industry was in the lodging facility at TCVH in 1998, alongside Ben. He first worked with Craig and Quadrid Productions in 2003, the year before entering veterinary school. Nick practiced medicine full time at TCVH until 2015 when he transitioned to a technical services/educational role with an animal health company. Nick’s professional passion is to help veterinarians become heroes to their patients, clients, and staff. He has followed this passion and speaks nationally on related topics. He lives near Washington, DC with his wife, three kids, and an energetic standard poodle.